Master Craft Coaching

You’re skilled in your trade — but the business side? That can feel like chaos. It doesn’t have to stay this way.

At MasterCraft Coaching, we help contractors transform from overworked operator to confident CEO — with a business that:

Produces consistent profit
Doesn’t depend on you being everywhere
Gives you time back with your family
Builds wealth and legacy you control

Imagine waking up knowing:

the jobs are lined out
the numbers make sense
your team can execute without you
and you finally feel ahead — not buried

That’s the shift we create.

What You Really Get.

Not more chaos. Not more guessing. A business that finally works:

Clarity — no more daily firefighting or sleepless nights
Profit — pricing and margins that actually make money
Time — step out of the grind without losing control
Freedom — a company that runs without you doing everything

You’re not buying coaching. You’re buying a better life for you and your family.

Your next step is simple. Take a real step toward the life you’ve imagined — before another year looks exactly like this one.

💬 Schedule your Free Discovery Call

Your trade gave you skill. Your leadership will give you freedom.

The Master Craft Coaching Method Works

Our Proven Master Craft Coaching Method

Most contractors are masters of their craft… but no one ever taught them how to run a profitable business. That’s where the MasterCraft Coaching Method™ comes in.

No cookie-cutter systems. No generic business theory.

Your challenges, goals, and growth path are unique — and your coaching should be too. You’ll get real-world strategies, personalized to your business, and proven in the field — not in a textbook.

Get Started

Schedule your discovery call now to take the first step toward transforming your business.

And unlike coaches who have never been in construction — or those who are long retired from the game — we’re still in the trenches actively growing a construction company today.

That means every strategy we teach is:

✔ Tested in the real world
✔ Designed for contractors
✔ Proven to work in the market you’re in right now

Our Method helps you:

Increase revenue with predictable profits
Eliminate stress and gain control of your workload
Replace chaos with clarity and confidence
Build a business that supports your life — not the other way around

This isn’t theory. This is freedom through mastery — and you don’t have to do it alone.

The Master Craft Coaching Method™

🧠 Mindset + 📊 Mechanics + 🛠 Industry Skill + 🔁 Accountability

Even among the companies that stay alive:

💸 86.3% of small business owners earn less than $100K per year
⛓ Most are still trapped working long hours just to stay afloat
⚠️They never achieve the financial freedom they started for.

Survival is not the goal. Thriving is.

So ask yourself:

Does your business have what it takes to go the distance?
Or are you just trying to keep the doors open?

Contracting comes with enough challenges. Your business shouldn’t be one of them. If the future you’re building doesn’t look like the freedom you envisioned… it’s time to build a different future.

Why Most Contractors Struggle — Even When They’re Great at the Work

You can be the best builder in town and still feel like your business is falling apart behind the scenes. Because success in contracting requires more than craftsmanship — it requires leadership, systems, and financial control.

Most contractors were never taught the business side. So what happens?

1. Lack of Business Systems. You’re reacting all day instead of leading.

Weak contracts → disputes & lost revenue
Mismanaged expectations → stress & complaints
Avoiding change → growth stalls

2. Lack of Project Management Structure. Chaos becomes the daily routine.

Schedules slip → reputation suffers
Overcommitting → burnout
Wasted labor & materials → shrinking margins

3. Lack of Financial Mastery. Hard work doesn’t equal wealth.

Pricing without true profit → busy but broke
Cash flow issues → one delay can cripple you
Wrong markup & overhead → profit bleeds away

None of this is your fault. You were trained to build projects — not companies. But now that you see it clearly… It’s on you to build a business that actually works.

At Master Craft Coaching, we give contractors the systems, skills, and confidence to go from barely keeping up… to being fully in control.

You’ve already mastered the craft of building. Now it’s time to master the business that supports your family, your freedom, and your future.

Led by Ken Reusser — contractor, builder, and coach who’s still in the trenches — our coaching and training deliver real, practical strategies that work in today’s construction industry.

If you’re tired of feeling like the business is running you… This is where everything changes.

WHERE ARE YOU ON YOUR JOURNEY?

Maybe business is busier than ever — but the profits aren’t showing it. Maybe every day feels like firefighting — and you worry what will break next. Maybe you’re working harder than you ever have — but you don’t feel any closer to freedom.

These struggles don’t define you. They are simply the current chapter in your story.

But here’s the truth most contractors never hear:

Without the right systems and support, these challenges don’t solve themselves —
they compound.

⛔ The stress gets heavier
⛔ The profit margins get thinner
⛔ The future gets more uncertain

And that’s how good businesses get stuck in survival mode for years.

But this is where everything can shift.

The moment you get the right guidance, the right tools, and the right strategy…

→ Chaos turns into control
→ Hard work becomes predictable profit
→ The business starts working for you

Your vision is within reach — you just need the right plan to get there. Let’s write the next chapter together.

📌 Schedule your free Business Evaluation Call.

I Learned the Hard Way — So You Don’t Have To

I know exactly what it feels like to be buried by the business you built. I’ve been the guy working 17-hour days just to keep the doors open. I’ve underbid jobs, lost money I couldn’t afford to lose, made mistakes that nearly took everything from me.

But I refused to stay there.

Over the years, I figured out what actually creates a profitable contracting business:

✔ Smart systems
✔ Predictable pricing
✔ Communication that eliminates chaos
✔ Leadership that earns respect
✔ A mindset built for growth

I’ve tested it all — in the real world — while still running a construction company.

And here’s the important part:

You don’t need to struggle for a decade to get the same results.

You can skip the pain, skip the guesswork, and build the business you imagined when you first picked up a contractor’s license. If it worked for me — a guy who started with nothing but grit —
it can work for you.

Build a Business That Works & Live a Life That Matters

You don’t need more hours in the day — you need a business that finally works for you.

With Master Craft Coaching, you’ll install the systems and strategy that give you:

Predictable profit
A steady pipeline of the right jobs
Time back with your family
Confidence in every decision

Because you’re not just building a business — you’re building a future your family can rely on.

What’s Holding You Back?

✔ Cash flow stress never seems to end
✔ You’re wearing every hat… and burning out
✔ Growth feels risky instead of exciting
✔ Leads are unpredictable — and low-quality
✔ You know you’re capable of more… but not sure how to get there

If any of these hit home, that’s not a failure — it’s a business system problem. And that’s exactly what we fix.

Your Shortcut to Freedom

You’ve mastered the craft. Now it’s time to master the business:

Smart structure
Real systems
True financial control
Freedom you can feel

You don’t have to do this alone. I’ll guide you every step of the way.

Most contractor coaches fall into one of two categories:

❌ Retired or failed contractors — out of the game
❌ “Experts” who’ve never swung a hammer

That’s just not who I am.

At Master Craft Coaching, you’re learning from an active contractor still in the trenches, growing a successful construction company every day. I remember what it felt like searching for help and finding only theory.

Now I teach what actually works — because I’m living it.

You master the tools of your trade. I help you master the business of contracting.

Together, we’ll build a business that gives you…

✔ Predictable profit
✔ More time with your family
✔ The freedom you’ve earned

You don’t need another guru who hasn’t worn a toolbelt in decades. You need a guide who has built what you’re trying to build.

I’m not guessing.
I’m not teaching theory.
I’m building a contracting business every single day — just like you.

You already have what it takes. You know how to deliver great work.

Now it’s time to build the business behind the work:

✔ Predictable profits
✔ A full pipeline of the right clients
✔ Systems that save time and eliminate chaos
✔ Control of your schedule and your future

That’s what we build together.

The only question left is: Are you willing to stop surviving… and start leading?

Because every day you wait is:

Another job underpriced
Another weekend lost to stress
Another year wondering if growth is possible

You don’t need more hours in the day — you need a better plan. And that starts with one conversation.

Let's build the business you set out to build.

📌 Book your free Discovery Call

→ Get clarity
→ Build your plan
→ Take the next step with confidence

You’ve mastered the craft. Now — let’s master the business. Schedule your call today.

Build a Business That Works — So You Can Live a Life That Matters

The Master Craft Coaching Method Works

Our Proven Master Craft Coaching Method

Get Started

WHAT’S HOLDING YOUR CONTRACTING BUSINESS BACK?

Why Most Contractors Struggle — Even When They’re Great at the Work

WHERE ARE YOU ON YOUR JOURNEY?

But this is where everything can shift.

I Learned the Hard Way — So You Don’t Have To

Build a Business That Works & Live a Life That Matters

What’s Holding You Back?

Your Shortcut to Freedom

You’ve Built the Skills. Now Let’s Build the Business.

Not Theory. Not Guesswork. Real-World Results.

Ready to Work with a Coach Who’s Still in the Game?

We want to hear from you.

Let's Connect!

We love to hear from anyone interested in reaching out. Drop us a line and we'll get be in touch.

Send a note

Contractor Chatter - Blog

Build a Business That Works — So You Can Live a Life That Matters

The Master Craft Coaching Method Works

Our Proven Master Craft Coaching Method

Get Started

WHAT’S HOLDING YOUR CONTRACTING BUSINESS BACK?

Why Most Contractors Struggle — Even When They’re Great at the Work

WHERE ARE YOU ON YOUR JOURNEY?

But this is where everything can shift.

I Learned the Hard Way — So You Don’t Have To

Build a Business That Works & Live a Life That Matters

What’s Holding You Back?

Your Shortcut to Freedom

You’ve Built the Skills. Now Let’s Build the Business.

Not Theory. Not Guesswork. Real-World Results.

Ready to Work with a Coach Who’s Still in the Game?

Subscribe to our newsletter

We want to hear from you.

Let's Connect!

We love to hear from anyone interested in reaching out. Drop us a line and we'll get be in touch.

Send a note

Contractor Chatter - Blog

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